LiteupHow data regulations are fueling influencer marketingAs data becomes less accessible for mobile and web marketers, the current fundamentals of advertising no longer apply. Many companies…May 7, 2021May 7, 2021
LiteupInfluencer marketing in a privacy first world.Once the dust settles from the tectonic privacy shifts of the past year, the marketing landscape will fundamentally change. Commonplace…Apr 15, 2021Apr 15, 2021
LiteupWhat Drives Influencer TrustAuthenticity, trust, and relatability are synonymous with influencer marketing. But what do they mean to the consumer? And how can brands…Apr 7, 20211Apr 7, 20211
LiteupLess science more creative?Mobile gaming grew up with the ability to track, store and leverage user-level data with no oversight. Looking back over the past decade…Mar 25, 2021Mar 25, 2021
LiteupDesigning creator activations for successHow influencer marketing campaigns can be built to lastFeb 16, 2021Feb 16, 2021
